Sounds of Instamart

Conceptualised, shot and edited this unique content property which combines music production, video editing and product placement while making for a fun and easy watch. The idea was pitched proactively to the Instamart social media team and is now a year-round content property.

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To this day, the Christmas reel stands as one of Instamart's best performing reels beating benchmarks of shares/play by 300%. It drew engagement from brands like Spotify and Jimmys.