Farm Fresh
Instamart wanted to let their users know that they were now sourcing fresh organic vegetables straight from their farms and delivering them right to their doorstep. To get this message across, we came up with a cool visual device - a split screen that shows the veggies being transported straight from the farm. A fun and engaging way to showcase Swiggy's commitment to providing their customers with the freshest produce possible.
Client
Instamart
Location
Bangalore
Year
2022
Our approach
The shoot involved plenty of recce and location scouting to find the perfect farm and home. From ensuring we used the freshest (looking) veggies available to getting the throw right to match the split screen across frames, this shoot required a sharp eye for detail. And of course, the best part was getting to snack on those mouthwatering cherry tomatoes. It's hard work, but someone's gotta do it.
